Post by sinthiya007 on Nov 9, 2024 22:48:29 GMT -5
What are the benefits of WhatsApp?
According to Statista, WhatsApp is the most popular messenger with over 2 billion users. And according to Mediascope, 57% of Russians over 12 years old open it every day. And 85% of customers prefer to communicate with businesses via messenger.
The Open Rate, Engagement Rate and conversion of WhatsApp mailings significantly exceed the indicators of SMS, emails and other communication channels. For example, the average Open Rate of messenger mailings is 90%, and email mailings are only 20%.
WhatsApp Connection Methods: Official and "Gray"
To use mailings and chatbots in WhatsApp, you on page seo service need to use services for automated communication with clients. They can connect to WhatsApp legally - using the official method, or using gray schemes - illegally. Let's figure out what the differences are.
The "gray" connection scheme is an unofficial connection that violates the WhatsApp user agreement. The service using this method imitates the actions of a regular user in the application on a phone or computer. All messages will be sent from a personal phone number on which the WhatsApp application is installed. Such actions are strictly monitored and blocked by the messenger.
Official WhatsApp (WhatsApp Business API) is a legal way to connect to WhatsApp automation capabilities. You can send newsletters, launch chatbots, and communicate with customers without the risk of being blocked. You do not violate the law and the rules for providing messenger services - you use the tool that WhatsApp provides to businesses for these tasks.
Let's look at each scheme in more detail.
Automate communication with chatbots
Visual editor for creating a chatbot without programming skills
Find out more
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Unofficial connection to WhatsApp: risks for business
1. Sooner or later, the phone number will be blocked, and you will lose your entire accumulated contact database
Facebook*, which owns WhatsApp, bans 1.5-2 million "gray" accounts every month. You can get your account blocked for sending several identical messages within a short period of time. For example, 10 identical messages in a minute.
If your account is blocked, the number connected to it will become unavailable for both incoming and outgoing messages. You will immediately lose all dialogues and numbers of clients with whom you were corresponding.
2. The connection is unstable - messages are lost and the connection is lost
"Gray" WhatsApp works through emulation of the web version of WhatsApp. Several times a month, the service is updated, after which the connection stops working for several hours, and the business becomes unavailable for communication.
3. The phone with the WhatsApp application must always be connected
"Gray" WhatsApp does not work if there is no phone nearby with an Internet connection and with the application running.
The phone can be either in your office or at a mailing and chatbot platform that uses a "gray" scheme. Yes, for each client they have a separate physical phone that lies somewhere with the screen on.
According to Statista, WhatsApp is the most popular messenger with over 2 billion users. And according to Mediascope, 57% of Russians over 12 years old open it every day. And 85% of customers prefer to communicate with businesses via messenger.
The Open Rate, Engagement Rate and conversion of WhatsApp mailings significantly exceed the indicators of SMS, emails and other communication channels. For example, the average Open Rate of messenger mailings is 90%, and email mailings are only 20%.
WhatsApp Connection Methods: Official and "Gray"
To use mailings and chatbots in WhatsApp, you on page seo service need to use services for automated communication with clients. They can connect to WhatsApp legally - using the official method, or using gray schemes - illegally. Let's figure out what the differences are.
The "gray" connection scheme is an unofficial connection that violates the WhatsApp user agreement. The service using this method imitates the actions of a regular user in the application on a phone or computer. All messages will be sent from a personal phone number on which the WhatsApp application is installed. Such actions are strictly monitored and blocked by the messenger.
Official WhatsApp (WhatsApp Business API) is a legal way to connect to WhatsApp automation capabilities. You can send newsletters, launch chatbots, and communicate with customers without the risk of being blocked. You do not violate the law and the rules for providing messenger services - you use the tool that WhatsApp provides to businesses for these tasks.
Let's look at each scheme in more detail.
Automate communication with chatbots
Visual editor for creating a chatbot without programming skills
Find out more
textBack
Unofficial connection to WhatsApp: risks for business
1. Sooner or later, the phone number will be blocked, and you will lose your entire accumulated contact database
Facebook*, which owns WhatsApp, bans 1.5-2 million "gray" accounts every month. You can get your account blocked for sending several identical messages within a short period of time. For example, 10 identical messages in a minute.
If your account is blocked, the number connected to it will become unavailable for both incoming and outgoing messages. You will immediately lose all dialogues and numbers of clients with whom you were corresponding.
2. The connection is unstable - messages are lost and the connection is lost
"Gray" WhatsApp works through emulation of the web version of WhatsApp. Several times a month, the service is updated, after which the connection stops working for several hours, and the business becomes unavailable for communication.
3. The phone with the WhatsApp application must always be connected
"Gray" WhatsApp does not work if there is no phone nearby with an Internet connection and with the application running.
The phone can be either in your office or at a mailing and chatbot platform that uses a "gray" scheme. Yes, for each client they have a separate physical phone that lies somewhere with the screen on.