Post by account_disabled on Mar 16, 2024 0:53:05 GMT -5
Find out how this new LGPD law impacts companies' data capture and storage, as well as its use in marketing.
The LGPD is a law created to allow people to have AQB Directory more control over their personal data, regulating the way companies handle their users' and customers' information.
And in January 2022, the LGPD received some updates, which mean that companies need to adapt to the new law, to avoid sanctions and fines that can reach up to 2% of their annual revenue.
What is the LGPD law
The new General Personal Data Protection Law, also known as LGPD, was sanctioned in 2018 by President Michel Temer.
However, the law only came into force in September 2020 and at the beginning of 2022 new rules were implemented that especially affect small businesses.
It defines rules on how companies should act when collecting, storing and sharing data from their users and customers. Your objective, therefore, is to protect these people's data.
Basically, the company must have the user's full consent to collect any data, such as name, email and even browsing data (cookies).
The company must also be completely transparent about how it will use and store the data, and must only collect the data that will be essential to it.
Another point is that the LGPD obliges companies to allow users to have access to their data, and can cancel sharing if they wish.
The LGPD is a law created to allow people to have AQB Directory more control over their personal data, regulating the way companies handle their users' and customers' information.
And in January 2022, the LGPD received some updates, which mean that companies need to adapt to the new law, to avoid sanctions and fines that can reach up to 2% of their annual revenue.
What is the LGPD law
The new General Personal Data Protection Law, also known as LGPD, was sanctioned in 2018 by President Michel Temer.
However, the law only came into force in September 2020 and at the beginning of 2022 new rules were implemented that especially affect small businesses.
It defines rules on how companies should act when collecting, storing and sharing data from their users and customers. Your objective, therefore, is to protect these people's data.
Basically, the company must have the user's full consent to collect any data, such as name, email and even browsing data (cookies).
The company must also be completely transparent about how it will use and store the data, and must only collect the data that will be essential to it.
Another point is that the LGPD obliges companies to allow users to have access to their data, and can cancel sharing if they wish.