Post by account_disabled on Mar 5, 2024 2:15:35 GMT -5
Mendez Categories Email marketing , Inbound marketing 10 common email marketing mistakes and how to avoid them In 2020 , more than 306 billion emails were sent worldwide. At first glance it may seem outrageous, but if we think that we are more than 7.7 billion people, we have an average of 40 emails per person in an entire year . Doesn't it sound more credible now? In my case, without having to look at my inbox, I can assure you that I (very) far exceed that figure.And if we talk about emails sent, also, everything must be said. Among those more than 300,000 million emails we can find all types of emails, but this time we are going to stick with commercial shipments . Specifically, with those that do not work as they should. We are going to analyze what the common email marketing mistakes are and how they could be avoided. 1. The database is of poor quality As incredible as it may seem, databases are still being purchased in 2021.
Have you received commercial emails from brands you've never heard of in recent days? Probably, but when we talk about poor quality databases, we're not just talking about the GDPR and BTC Users Number Data legal point of view . The first question you should ask yourself is whether your database has the information you need . What are we talking about? Explicit data . The information that a contact knowingly provides when filling out a form: name, surname, email, etc. Implicit data . The information you can extract or deduce based on the type of materials that have been downloaded, what pages they have visited on your website, what emails they have clicked on, etc. If your database is limited to a name and an email, you should consider how to get the information you need.
For example, adapt your forms to the type of data you would like to obtain . Is your brand looking for B2B clients and for you is the size of the company a critical factor? You can add a field to your forms in which you ask for the number of employees of the company where you work. Does the province, country or sector determine your sales process? Find a way to collect that information. The fact that you have obtained a database with express authorization and with relevant information is also not a guarantee that you are doing things right. Also think about how up-to-date that information is . If your contacts are from a trade show or a campaign from six years ago, there's a good chance they're out of date. Even well-functioning databases decline an average of 22.5% each year . If you also have not worked on that list since then, the opening rate will probably suffer and the bounce and unsubscribe rates will skyrocket above what is recommended.
Have you received commercial emails from brands you've never heard of in recent days? Probably, but when we talk about poor quality databases, we're not just talking about the GDPR and BTC Users Number Data legal point of view . The first question you should ask yourself is whether your database has the information you need . What are we talking about? Explicit data . The information that a contact knowingly provides when filling out a form: name, surname, email, etc. Implicit data . The information you can extract or deduce based on the type of materials that have been downloaded, what pages they have visited on your website, what emails they have clicked on, etc. If your database is limited to a name and an email, you should consider how to get the information you need.
For example, adapt your forms to the type of data you would like to obtain . Is your brand looking for B2B clients and for you is the size of the company a critical factor? You can add a field to your forms in which you ask for the number of employees of the company where you work. Does the province, country or sector determine your sales process? Find a way to collect that information. The fact that you have obtained a database with express authorization and with relevant information is also not a guarantee that you are doing things right. Also think about how up-to-date that information is . If your contacts are from a trade show or a campaign from six years ago, there's a good chance they're out of date. Even well-functioning databases decline an average of 22.5% each year . If you also have not worked on that list since then, the opening rate will probably suffer and the bounce and unsubscribe rates will skyrocket above what is recommended.