Post by account_disabled on Feb 28, 2024 1:19:43 GMT -5
Types of advertising campaigns communicate effectively is to identify what you want to achieve with it it could be the presentation of a new product increasing consumer awareness of an existing item even cleaning up a companys negative image among others. Below we explain the types of advertising campaigns and examples of brands that have obtained excellent results. . Teaser campaign These campaigns are used on products that have not yet been introduced to the market which is why they are also known as prelaunch campaigns. These advertisements seek to awaken interest in the audience maintaining a certain mystery.
They are usually short messages that do not show the entire product just enough to generate expectations. A teaser campaign that has sparked great interest from users is that C Level Contact List of Minecraft Earth which brings the popular video game to augmented reality. In the advertisement you can see how the protagonist adds characters and makes Minecraft constructions in the physical environment while interacting with them without giving further explanations about how it works. . Launch campaigns These types of campaigns are used when seeking to publicize a product recently introduced to the market. Because it is something new it is necessary that this campaign captures the publics attention but also informs them about its benefits and characteristics.
With a launch campaign the information that will determine the positioning in the minds of consumers is provided hence its importance. Without a doubt an iconic launch campaign was the one that presented Apples iPod almost two decades ago. This device for downloading and storing MP music was the innovative product that the company needed Ato regain strength. The campaign which was graphically characterized by dark silhouettes with headphones on bright colored backgrounds highlighted its large storage capacity and small size.
They are usually short messages that do not show the entire product just enough to generate expectations. A teaser campaign that has sparked great interest from users is that C Level Contact List of Minecraft Earth which brings the popular video game to augmented reality. In the advertisement you can see how the protagonist adds characters and makes Minecraft constructions in the physical environment while interacting with them without giving further explanations about how it works. . Launch campaigns These types of campaigns are used when seeking to publicize a product recently introduced to the market. Because it is something new it is necessary that this campaign captures the publics attention but also informs them about its benefits and characteristics.
With a launch campaign the information that will determine the positioning in the minds of consumers is provided hence its importance. Without a doubt an iconic launch campaign was the one that presented Apples iPod almost two decades ago. This device for downloading and storing MP music was the innovative product that the company needed Ato regain strength. The campaign which was graphically characterized by dark silhouettes with headphones on bright colored backgrounds highlighted its large storage capacity and small size.