What is NESCAFÉ® Tributo?

Have you been curious to learn a little more about those people who make it possible for you to have delicious coffee every morning? Now that is possible, since NESCAFÉ® Tributo brings to your table the face of the coffee growers behind each jar. What is NESCAFÉ® Tributo? NESCAFÉ® Tributo is a special edition of the brand that aims to praise the work of Mexican producers from three of the most important coffee states in the country: Chiapas, Oaxaca and Veracruz; while connecting consumers to its value chain. NESCAFÉ® seeks to pay tribute to this community of coffee growers through a thousand different labels on the bottles of its best-selling brand: NESCAFÉ Clásico; designed with their names, faces and place of origin. NESCAFÉ® Tributo seeks to praise the work of coffee-growing communities in Mexico through its labels. Learn more here… Tweet this phrase. These labels can be found on more than half a million bottles that are available for sale from September 1, 2018 in self-service stores in the country.



The thousand coffee producers in Mexico, both men and women, who were part of this initiative showed great surprise and gratitude when they saw their recognition on the packaging. If you are interested in knowing their faces and stories, you can go to the official NESCAFÉ® Tributo website and find more information. Furthermore, with the Jordan Mobile Number List intention that anyone could join in the recognition of the hands that produce NESCAFÉ ® , in the first days of September, a photographic exhibition called Tribute for the Countryside was set up in the Roma neighborhood, with more than 30 photographs that They captured the essence of the coffee growing community in Mexico. According to the brand, NESCAFÉ® is the number one buyer of coffee in the country, acquiring 29% of national production from more than 80 thousand producers. The project to pay tribute arises as part of Nestlé's NESCAFÉ® Plan, which currently supports more than 80,000 coffee producers through an investment in Mexico of more than 46 million pesos per year.







Plan was born 8 years ago with the purpose of increasing the capacity of small producers and promoting the economic and social development of their families and communities. This is achieved through research and development, as well as the propagation and distribution of more productive coffee plants for the renewal of plots, complemented by training and implementation of sustainable production practices and technical assistance. In total, an investment of 205 million pesos has been made, 29 million more productive coffee plants have been distributed and more than 83,000 training sessions in sustainable production practices have been given with Nestlé agricultural technicians. “Our vision goes beyond building a profitable business; We focus on finding the most effective mechanisms that allow us to carry out actions with high economic and social impact for communities. A viable instrument for this are precisely long-term initiatives such as Plan NESCAFÉ®, which represents a tangible effort of how Nestlé creates Shared Value in the coffee sector, involving not only farmers, but also their families and communities,” said Fausto Costa.