Post by account_disabled on Dec 20, 2023 5:46:46 GMT -5
For example, a company that’s great at this is Best Buy. When you add a product to your cart that has an available protection plan, the offers are right there when you’re choosing your product options: Best Buy add to cart upsell example Then, during checkout, they offer their setup services as additional addons: Best Buy upsell during checkout #3 Set a Minimum for Free Shipping Offer free shipping at a certain amount, like Old Navy does here: Minimum shipping requirements 3. Shopping Cart Abandonment On average, about 76% of people abandon their carts before completing their purchase.
That’s a pretty huge number! How does your store compare? You can view your shopping cart abandonment rate in Google Analytics 4 by setting up a custom Explore report. To do that, start with a Blank report: Blank GA4 report Give your report a name like Shopping Funnel, then select the Funnel exploration option in the Technique box: How to build a shopping funnel report in GA4 Then, click on the pencil icon by Steps: Edit shopping funnel report steps in GA4 Now it’s time to create 3 steps. On Phone Number List the screen where you create steps, you’ll find three fields you’ll need to update: the name, add new condition dropdown, and Add step button. GA4 funnel steps tutorial Name Step 1 “Add to Cart” and choose add_to_cart as the condition.
Name Step 1 “Begin Checkout” and choose begin_checkout Name Step 3 “Purchase” and choose purchase as the condition. Here’s what you should have now: Cart abandonment funnel in GA4 Finally, click the blue Apply button in the upper right to see the shopping funnel report you just created. You’ll find Abandonment rate right there in your report: Funnel abandonment rate A few reasons customers abandon their cart are: Seeing unexpected costs at checkout, such as high shipping rates Slow shipping No security badges or trust seals Form is too long or there’s forced account creation Want more on how to improve your cart abandonment rate.
That’s a pretty huge number! How does your store compare? You can view your shopping cart abandonment rate in Google Analytics 4 by setting up a custom Explore report. To do that, start with a Blank report: Blank GA4 report Give your report a name like Shopping Funnel, then select the Funnel exploration option in the Technique box: How to build a shopping funnel report in GA4 Then, click on the pencil icon by Steps: Edit shopping funnel report steps in GA4 Now it’s time to create 3 steps. On Phone Number List the screen where you create steps, you’ll find three fields you’ll need to update: the name, add new condition dropdown, and Add step button. GA4 funnel steps tutorial Name Step 1 “Add to Cart” and choose add_to_cart as the condition.
Name Step 1 “Begin Checkout” and choose begin_checkout Name Step 3 “Purchase” and choose purchase as the condition. Here’s what you should have now: Cart abandonment funnel in GA4 Finally, click the blue Apply button in the upper right to see the shopping funnel report you just created. You’ll find Abandonment rate right there in your report: Funnel abandonment rate A few reasons customers abandon their cart are: Seeing unexpected costs at checkout, such as high shipping rates Slow shipping No security badges or trust seals Form is too long or there’s forced account creation Want more on how to improve your cart abandonment rate.